Management Information System
(JGB20202)
1. Amirul Asyraf Bin Alias 57275113647
2. Muhammad Nurasraff Bin Ahmad Mazlan 57275113515
3. Nik Ahmad Nizaruddin Bin Nik Jasmi 57275113538
4. Muhammad Tasnim Bin Zainurrashid 57275113663
Company Background
Air Asia Berhad is an established in 1993 with commenced operations in 1996. In 2001, Tune Air Sdn Bhd Tony Fernandez’s company bought this airline from DRB-Hicom. Air Asian ever look back after that. Air Asia’s first and main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport, while its secondary hubs located in Kota Kinabalu International Airport, Senai International Airport and Penang International Airport.Air Asia is very well known as Malaysian low cost airline and even Asia’s largest low fare, no-frills airline. Air Asia slogan is'Now Everyone Can Fly'. Being the home of Air Asia, the LCCT is the budget terminal in KLIA, opened on 23 March 2006. LCCT said to be carried about 10 million passengers every single year. The Air Asia subsidiaries are the likes of Thai Air Asia, Indonesia Air Asia, Viet Jet Air Asia and Air Asia Red Tix. Meanwhile, Air Asia associate companies are Air Asia X, Tune Hotel and Tune
Information System
Information systems implemented within an organization for
the purpose of improving and developing the effectiveness and efficiency of
that organization operation. Capabilities and abilities of the information
system and characteristics of the organization, its work system, its people,
and its development and implementation methodologies together determine the
extent to which that purpose is achieved. Air Asia has come out with three type
of information system such as customer
reservation system (CRS), enterprise resource planning (ERP) system and other related infromation system. This applicable
system make Air Asia more effective and efficiency and possibly able to reduce
the cost and eliminated any inefficiency in their business operation.
Objective
- Customer Reservation System (CRS) : This system allowed for storing, retrieving data and conducting transactions. This system created by airlines. AirAsia used this efficient system to allow users to access and check seating availability, flight schedules, airline fare, booking reservations and generating tickets. Therefore all the information will not be missed.
- Enterprise Resource Planning (ERP) : Its function is to integrate the data from different functional areas of a business, such areas as planning, manufacturing, order entry, inventory management and many more. AirAsia uses ERP system to capture daily operation's transactions, manage its supply chain, and also helping to save its daily operational costs as well as to increase the operational performance to become more efficient.
- Advanced Planning and Scheduling (APS) : This system used for supply chain planning in the sense that it uses information from ERP for planning and scheduling operations. APS also used to tracks costs based on activities in the production of manufactured goods.
Scope
All the information system implemented has its own scope in operation of this company. For the CRS, this system is about the services towards their customer. By this system, all information about the flight can be conducted very well. For ERP, its function is to integrate the data from different areas of business. So, ERP scope is to manage all the supply chain activity in this organisation. Lastly is APS system are related to ERP. APS working based on ERP information. APS scope is for activity of production in the organisation.
Benefits
Customer Relationship Management (CRM)
A good CRM is important for AirAsia to success in
airline industry. With CRM, AirAsia's staff will easily understand and satisfy
customer's needs and wants. The benefits of CRM are such as:
(i) Reduce Operating Costs:
Using the CRM system, the work and activities undertaken by AirAsia will
become more systematic and coordinated. This
will help AirAsia
to eliminate waste
of money, such as the use of
web or e-mail to handle customer
questions or concerns some non-call center AirAsia. This leads to reduced labor
costs and business operations will
be more effective and efficient. CRM also can
help AirAsia to organise customer communications if AirAsia facing
difficulties, such as struggles to maintain multiple mailing lists for
different groups of customers.
(ii) Development of Better Relations with Customers:
Using CRM helps AirAsia
to develop relationships with their
customers. CRM system provides a reliable source to deal with AirAsia
in sales, marketing, and services to
optimize the results, customer satisfaction, and customer retention. The benefits of using
CRM is because
this system provides
better service to customers. For example, on the
first page of the Website AirAsia,
which has stated that
the member login
button and this proves that AirAsia has
always set their customers as a
priority in all considerations.
Benefits of becoming a member of the AirAsia is
the information provided to customers
will always be one step ahead of the
others (ie. Hotel
reservations promotion, news updates, etc.). All
customer specific data is completely
secure and private covered from AirAsia.
Enterprise
Resource Planning (ERP) System
There are many different benefits and reasons why
AirAsia choose and deploy ERP systems. These are as follow:
(i) Help reduce operating costs
ERP systems enable AirAsia to help reduce operating
costs and it is useful when running an analysis AirAsia companies. The main
benefits of ERP enhanced coordination process AirAsia into one streamlined
process where all information can be accessed across departments through a
single enterprise wide information network. An additional benefit of
implementing ERP system reduced operating costs, such as lower costs of
production, marketing, inventory control, and help desk support.
(ii) Facilitate Day-to-Day Management :
Facilitate management of
daily activities also
one of the benefits of ERP systems. In
promoting the establishment of backbone
data warehouses. The
implementation of the ERP system, allowing employees to access real-time information and help with research, decision-making and management control. In addition, it can also perform the
activity based costing and
help AirAsia to
track actual costs of activities.
Advanced
Planning and Scheduling (APS)
There are certain benefits which can be found in APS
system. These are as follow:
(i) Visibility Across The Whole Supply Chain:
The benefit of using APS system is visibility across
the whole supply chain. The supply chain management system will ensure each
party, (ie. suppliers and customers) works together in integration in terms of
cross-functional scheduling and planning. So that AisAsia will have better
connectivity across the supply chain.
(ii) Optimizing profit management:
The most influential factor in the
strategy of AirAsia is the
price, this is because the airlines that compete
in the low cost market.
Trend analysis also
benefited in the APS system designed to maximized
revenue AirAsia with
system pricing strategy and optimizing existing
YMS. On the other hand, operating
costs will be reduced by AirAsia APS system
using YMS system
to generate information to improve AirAsia plans
and schedules for the required facilities. YMS system integrated into
the APS system which ensures optimization
of profits.
Strength
By using the internet as a marketing tool to
distribute electronic newsletters and order form via Internet directly meet the
needs of users. This approach provides significant advantages for the industry
to gather information and will help them better develop products and improve
service quality. Internet will help to access new customers around the world
and allows to simplify the procedure. Such as the integration of sales,
marketing, distribution and travel daily operations as well as provide special
packages for corporate travelers.
Weakness
Hackers can hack into certain data storage
and access to the
network. There is an identity
crisis and an invasion of privacy
issues. Therefore, the digital security must be
protected.
System Flow
AirAsia has fostered a dependency on Internet
technology for its operational and strategic management, and provides an online
ticket booking services to traveler online. The following shows the home page of
AirAsia.com as the company key channel of marketing and sales.
To book a flight with AirAsia,
customers can either choose the following channels or simply visit the
AirAsia.com home page and follow the below 5 steps:
1. Call centre
2. Sales office and airport
sales counter
3. Authorized travel agents
4. Mobile booking via
mobile.airasia.com or
5. Online (http://www.airasia.com) in 5 easy steps as shown
below.
The following shows the online
electronic ticket ordering process:
- Search
– Customer choose trip type, select the departing and arriving cities,
departure and return date, and select number of guests and start searching
the available flights.
- Select
– Select a departing flight with the chosen from the available list to
show the summary information of the flight and cost breakdown.
- Guess
and Contact – Login with Air Asia member account and enter the guest
information and contact person details
- Payment
– The name of the guests will be displayed and verify the total price of
flights and select one of the payment methods credit card, direct debit
and e-gift voucher.
- Itinerary – Once the payment has been processed, customer flight Itinerary will be displayed on the screen and sent to customer email.
User of the System
This system can be used by
anyone who wants to use the
AirAsia service. With this system, users can access
easily to booking tickets, buy tickets,
and so on.
Arrangement of AirAsia Online Ticket Booking
Objective of AirAsia Online Ticket
- Aims to carry 70 million passengers a year,
within six years starting from 2015
- Turn the low – cost carrier terminal at the KL
International Airport into the regional hub for budget travel.
- Plans to introduce more routes, add frequencies and
develop the existing ones.
Function of the System in AirAsia Online Ticket
- Attain the lowest cost so that everyone can fly
with Air Asia and maintain the highest quality product.
- Provide paramount services and products to deliver
utmost satisfaction to guest, and everyone with unique requisites and
expectations.
Appearance of AirAsia Online Ticket
Air Asia has fostered a dependency on Internet technology
for its operational and strategic management, and provides an online ticket
booking services to traveller online. The following shows the home page of Air
Asia.com as the company key channel of marketing and sales.
On the top right, provided information about the Web Check
In notifying the user about and reprint Boarding Pass. There are also tourist
information that tells where they choose to fly to a certain place, fares,
amenities available when using the services of Air Asia, baggage information,
passport and visa, Air Asia Mobile App BIG Loyalty Programme and to consumers
who are members of the faithful use the services of Air Asia.
In the center, there is a compelling offering to selected
destinations from Kuala Lumpur and the - the other which allows users to make online
ticket booking.
Under it, provided information about the latest news about
the operation of Air Asia, a query if the user has the error via e - mail and
channels to communicate directly with the Air Asia alone through Facebook and
Twitter.
FONT
Air Asia uses the font size is quite readable and visible to
all sailors who make ticket reservations online. There are two colors of black
and red used.
Color
Colour is simple as well. It is interesting and conspicuously
coincides with the theme of Air Asia Now Everyone Can Fly Extra Long. Everyone
that wish to using this website are able to access easily regardless of age and
rank. Air Asia is using black, white and red for their website so that the user
are attractive to access again next time.
Graphic of AirAsia Website
Air Asia uses the color theme of
interesting sites and cons of black and red theme coincides with Now Everyone
Can Fly Extra Long. The images used to attract the attention of consumers who
want to make ticket reservations online. Much information is available in the
website. Room tickets also using the theme of black, white and red.
Animation of AirAsia Website
For the entertainment, Air Asia
using Samsung Galaxy Tab 10.1 as their attraction to the customer that using
their flight services. Samsung Galaxy Tab 10.1 is only provide when the
customer travel long haul in Asia Region such as Nagoya, Australia and Middle
East (Jeddah)
For the special guest, Air Asia
using the woman picture like above to attract the customer still using their
services anytime. It shows that anyone can travel using airline services
without doubt whether alone, disable people, pregnant up to 27 weeks and
children under 12 years old.
For the inflight meals in Air
Asia services, variety of meals can be choose such as Roti Canai, Nasi Lemak,
Mee Goreng Mamak, Asian Fried Rice with Chicken Satay + Teh Tarik. The picture
above shows that the occupants in Air Asia will be provide with that meal based
on their demand and destination. If their destination less than 75 minits, Air
Asia will only provide snacks. This website lead the future occupants to survey
first what type of food that can suit with their need and attract the passenger
to using this flight services next time.
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How Information System Support Business Strategies
Information systems are implemented within an organization
for the purpose of improving the effectiveness and efficiency of organization.
Capabilities of the information system and characteristics of the organization,
example its work in system, its helps people, and its development and
implementation methodologies together determine the extent to which that
purpose is achieved.
Is the System Effective in Supporting the Organization.Why?
The system effective because the Other Services or
Applications for Online Booking ticket for customers and agreeing to buy a
flight ticket by online it will make its simple and easier.
In the event of conflict between the Policy and Specific
Terms the asia can use the latter shall prevail.they will reserve the right to
amend, modify, add, delete and make corrections to this Policy and any of the
Specific Terms of Use at any time,benefits it effective upon posting.
Recommendation to Improve Information System
AirAsia has fostered a dependency on Internet technology for
its operational and strategic management and provides an online ticket booking
services to traveler online.
1. Call centre
2. Sales office
and airport sales counter
3. Authorized
travel agents
4. Mobile booking
via mobile airasia.com
Copy of Homepage and Webpage System
References
1. www.academia.edu/.../Air_Asia_Strategic_IT_Initiative
2. www.ukessays.com › Essays
3. www.slideshare.net/Prabhdeep8421/air-asia-12182484
4. https://www.scribd.com/doc/47451001/Information-Systems-Design
5. www.shine.com.au › Aviation Law
6. http://www.ukessays.com/essays/information-technology
7. http://www.slideshare.net/LindaBongsu/airasia-company
8. http://www.academia.edu
Other Informations
Budget carrier AirAsia Bhd's quarterly results point to
early signs of a recovery in its Malaysian market ahead of a restructuring by
Malaysian Airline System Bhd (MAS) that is expected to reduce intense
competition in the sector.
With MAS already squeezed by three years of losses due to
price wars on local and long-haul routes, analysts expect the biggest
competitor to AirAsia and long-haul arm AirAsia X Bhd to trim unprofitable
routes as part of an overhaul.
Element of Digital and Multimedia
By using this airasia Website, and Other Services or
Applications for Online Booking or any particular Service including the posting
of content and commentary in the Corporate Blog or other public communication
forums hosted on this Website,customers will agree that airasia will not
upload, post or otherwise transmit or make available any content (including
text links, communications, software, images, sounds, data or other
information) from their customers, that is not consistent with the permissible
uses outlined in this Policy or the relevant Specific Terms of Use, including,
but not limited to the following:
1. False, inaccurate, misleading, unlawful, harmful,
threatening, abusive, tortuous, harassing, defamatory, libelous, invasive of
another’s privacy, vulgar, profane, sexually oriented/suggestive/explicit,
obscene, racially or ethnically offensive or otherwise objectionable.
2. Violates any laws, third party rights, or infringes on
any patent, trademark, trade secret, copyright or other proprietary rights of
any party.
3. Constitutes advertising or promotion, junk mail,
spamming, chain letters or any other form of unauthorized solicitation.
